Top Banana. https://www.top-b.com Thu, 17 Apr 2025 08:53:44 +0000 en-GB hourly 1 https://wordpress.org/?v=6.8.1 https://www.top-b.com/wp-content/uploads/2023/07/TOP-BANANA.-3-150x150.png Top Banana. https://www.top-b.com 32 32 HOW TO: KEEP YOUR AUDIENCE HOOKED AT YOUR NEXT EVENT. https://www.top-b.com/how-to-keep-your-audience-hooked-at-your-next-event/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-keep-your-audience-hooked-at-your-next-event Wed, 16 Apr 2025 16:17:07 +0000 https://www.top-b.com/?p=1728 HOW TO: KEEP YOUR AUDIENCE HOOKED AT YOUR NEXT EVENT. The welcome coffees are flowing, the intro music’s playing, and your keynote speaker’s just taken the stage. Your conference is off to a strong start – but as the day goes on, energy can dip. Phones come out. Focus starts to drift. It’s a challenge…

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HOW TO: KEEP YOUR AUDIENCE HOOKED AT YOUR NEXT EVENT.

The welcome coffees are flowing, the intro music’s playing, and your keynote speaker’s just taken the stage. Your conference is off to a strong start – but as the day goes on, energy can dip. Phones come out. Focus starts to drift.

It’s a challenge every organiser faces. Because no matter how well you’ve planned the agenda, even standout content can lose its spark without the right momentum behind it.

So how do you keep that buzz going? We teamed up with the team building experts at GOTO Events to explore smart, simple ways to re-energise your audience throughout the day.

Here are four ways to keep your audience hooked, inspire and fully present – right up until the last slide of the day:

Keeping your audience hooked

HARNESSING GAMIFICATION.

If you’re looking for a proven way to keep your audience engaged, gamification is a great place to start. It’s the simple idea of adding game-like elements - like points, challenges, and friendly competition - to non-game settings. And at conferences, it works wonders. Gamification turns passive listeners into active participants, creating an atmosphere that’s energetic, interactive, and genuinely fun.

One fantastic example of this in action is Under Pressure. It’s a high-energy, fast-paced team building challenge that brings gamification to life in a super accessible way. Teams compete in a series of short, thrilling mini games that put their quick thinking, problem-solving, and teamwork to the test.

Can you swap the white and red balls between containers before time runs out? Can your team stay in sync to slide a ball along the course? After some practice, they step into the game show arena, where the pressure is on to rack up as many points as possible!

This activity can be slotted into your schedule as a stand-alone session, a mid-day energiser, or even a drop-in experience where people join when it suits them. It’s a great way to keep momentum going and give your audience a memorable break that recharges both their focus and their mood.

BOOST THE BUZZ WITH MOVEMENT.

Let’s be real - sitting still for hours on end is tough, no matter how great the content is. That’s why adding a movement-based activity to your conference can be a total game-changer. It may sound a little unconventional, but giving people a chance to move, stretch, or simply do something physical can instantly reset the room’s energy.

Think of it as an “event within the event”, a refreshing break that surprises your audience in the best way. Whether it’s something high-energy or more calming, movement helps people recharge, refocus, and stay engaged for what’s coming next.

For something bold and unforgettable, a Haka Workshop is a powerful choice. Led by performers of Māori descent, it unites attendees in an electrifying display of the Haka, where they’ll learn the iconic stomps, chants, and chest slaps - guaranteed to leave everyone fired up and fully engaged.

On the other hand, if your audience could use a moment of calm, a gentle Yoga Session can help restore focus and create a sense of grounding. This highly adaptable activity can be tailored to your space and crowd size, whether it’s a theatre-style seated yoga session for the whole group or a more intimate, drop-in class with yoga mats, all led by certified instructors.

TURN UP THE ENERGY!

Music isn’t just background noise - it’s one of the most powerful tools you can use to influence mood and boost engagement. Studies have shown that music can lift spirits, sharpen focus, and help people feel more connected. In other words, it sets the vibe - and at a conference, that’s exactly what you want.

By weaving music into your agenda, you can instantly shift the atmosphere, keep energy levels high, and create a sense of shared experience. And you don’t need a full-on concert to make it happen.

Try a musical energiser like Boomwhackers. These colourful, tube-shaped instruments are super simple to play - you just tap them together or on a surface to create sound.

When the whole group joins in, it turns into a fun, rhythmic performance that’s both playful and surprisingly powerful. Lead by an expert instructor, you’ll come together to play some recognisable tunes that are guaranteed to put a smile on your face!

Keeping your audience hooked

FUEL THE VIBE WITH LAUGHTER.

Even the most serious stages in the world, start with a bit of humour. Why? Because laughter breaks tension, builds connection, and sets a positive tone. If it works there, imagine what it can do for your conference. Adding a fun, laughter-filled activity to your event can completely shift the mood. It lightens the atmosphere, brings people together, and creates moments your audience will remember (for all the right reasons).

One unique option is a Laughter Workshop. Guided by an experienced facilitator, this session combines laughter exercises with deep breathing for a playful, energising break that leaves people feeling recharged and connected.

For something even more interactive, try Master of the Tasks. Inspired by classic game show challenges, it gets attendees working in teams to complete quirky, creative tasks that are designed to spark laughter and quick thinking. It’s the kind of activity that creates instant camaraderie and turns strangers into teammates.

ALL IN ALL?

In the end, keeping your audience engaged isn’t just about filling time - it’s about creating an experience that sticks. By weaving in conference energisers and engaging team building activities, you can turn an ordinary conference into something people talk about long after the last slide.

When you prioritise connection, interaction, and a bit of fun, your event becomes more than just a series of sessions - it becomes a dynamic, memorable experience. And that’s what truly sets a great conference apart.

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DOES SIZE REALLY MATTER? https://www.top-b.com/does-size-really-matter/?utm_source=rss&utm_medium=rss&utm_campaign=does-size-really-matter Fri, 21 Mar 2025 09:55:47 +0000 https://www.top-b.com/?p=1710 DOES SIZE REALLY MATTER? When it comes to events, bigger isn’t just about making a splash – it’s about making an impact. Large-scale conferences bring energy, alignment and a sense of occasion, that smaller gatherings simply can’t match. But, the million dollar question: is bigger truly better? And more importantly, is it worth it? GO…

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DOES SIZE REALLY MATTER?

When it comes to events, bigger isn’t just about making a splash – it’s about making an impact. Large-scale conferences bring energy, alignment and a sense of occasion, that smaller gatherings simply can’t match. But, the million dollar question: is bigger truly better? And more importantly, is it worth it?

GO BIG OR GO HOME?

Remember, the goals of any event lie a lot deeper than simply filling seats, it’s about inspiring change. When you bring the entire business together, you need to create something dynamic, engaging and something that puts you in the right gear to get the business to where it needs to be.

ON THE SAME PAGE

When people hear the same message at the same time, there’s no room for mixed signals (an internal comms manager’s worst nightmare). You get clarity, consistency and immediate alignment across the business, moving in one united direction.

MORE PEOPLE = MORE POWER

There’s no denying that the energy at any large event is contagious – there’s a buzz. Large-scale events create momentum, turning passive delegates into brand advocates. When the energy builds collectively, it fuels a sense of movement – people aren’t just hearing what you’re telling them, they’re feeling it.

0 TO 60MPH ON IMPACT

If you’re acter quick results, a big event is the way to do it. There’s no staggered rollouts, no trickle-down effect, just one moment that shifts the entire business at once. A hard launch, with everyone on boards means you can see (and measure) the impact immediately.

MORE BANG FOR YOUR BUCK

Let’s break the stigma. Scaling up doesn’t men blowing the budget. Once everything is in place – venue, entertainment, AV, content – the cost per attendee drops, making larger events most cost-effective. Like what we did there? So do we. Plus, with more people engaged all at one, the return on investment (ROI) will blow the roof of your venue!

 

GET THE PEOPLE TALKING.

Big events aren’t just about the now. The best ones get talked about for years, becoming a part of your brand’s culture and leaving a legacy. How do you make bigger better, you ask?

  1. Build a buzz: Teasers, speaker reveals, and sneak peeks get people hyped before they’ve even arrived. The more excited they are for the big day, the more energy they’ll bring to the event.
  2. Pull out all the stops: 10/10 entertainment, dynamic content and trending, immersive experiences keep engagement high, and attention hooked. It’s not just about delivering content, but how you use it to tell a story.
  3. Let’s talk about venues: Getting the right venue to house your large event, might seem like a challenge (but we love one of those). Turn it around into a positive, high-profile arenas, prestigious stadiums and unique venues spark creativity, the fresh layouts maximise engagement – win, win.
LARGE CONFERENCES

SHOWING UP FOR YOUR PEOPLE.

We hear you. Pulling the whole company away from their day-to-day isn’t just an expense, it’s a huge investment, and you’ll be wanting to see that sweet ROI. But a well-crafted large event feels like a big deal for people, because well, it is.

Employees feel this investment, and so feel valued, connected, and inspired.

And don’t even get us started on the networking opportunities! In a bigger space, every coffee break is a chance to brush shoulders, spark ideas an make things happen.

Expos are hubs of energy, with sponsorship investments making it so as you’re not the only one funding the event. Big events make the most of those in-between moments where the real magic happens.

SO, DOES SIZE REALLY MATTER?

A big event isn’t just about looking good, it’s about delivering results. Better retention, stronger morale, deeper connections: the right event can shift a business.

And let’s not forget the attendees. A great event should feel valuable to every single person in the room. Whether they leave with fresh insights, new motivation, or just an experience they won’t forget, they should feel it was time well spent. And who can forget fun? Not us! When people are having a good time, learning and engagement follow.

So, does size really matter? When it comes to impact, the answer is YES.

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2025/26 INCENTIVE DESTINATIONS, TRENDS & VENUES. https://www.top-b.com/2025-26-incentive-destinations-trends-venues/?utm_source=rss&utm_medium=rss&utm_campaign=2025-26-incentive-destinations-trends-venues Thu, 06 Feb 2025 10:53:46 +0000 https://www.top-b.com/?p=1665 2025/26 INCENTIVE DESTINATIONS, TRENDS & VENUES. WHERE IS YOUR RECOGNITION TAKING YOU? The world of incentive travel is stepping into a whole new era. Forget the same-old, same-old. 2025/26 is all about going bigger, thinking bolder, and creating unforgettable experiences that make you pinch yourself and feel more valued than ever before. Whether you’re flying…

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2025/26 INCENTIVE DESTINATIONS, TRENDS & VENUES.

WHERE IS YOUR RECOGNITION TAKING YOU?

The world of incentive travel is stepping into a whole new era. Forget the same-old, same-old. 2025/26 is all about going bigger, thinking bolder, and creating unforgettable experiences that make you pinch yourself and feel more valued than ever before.

Whether you’re flying long-haul for a one-of-a-kind adventure or crafting a sustainable getaway closer to home, the future of incentive travel is anything but ordinary. We’ve done the groundwork for you and asked our Venues experts to cherry pick their must-visit venue per destination for 2025!

Let’s explore…

FRESH HORIZONS.

Face it - familiar can feel flat. There’s something irresistible about the unexplored. Incentive programmes thrive on the thrill of the new, and with 70% of planners prioritising fresh destinations, it’s time to break free from the usual suspects. New places energise teams, break routine, and create the kind of memories people talk about for years.

And here’s the kicker: more planners are stretching their durations for long-haul, with the same budgets as if it were Europe, so it’s worth every second in the air. Why settle for a run-of-the-mill weekend in a neighbouring country when you could be exploring Vietnam’s emerald bays or South Africa’s breathtaking savannahs? It’s all about making a big impact, no matter the distance.

ANDAMAN ISLANDS.

India’s Best-kept Secret

A destination so remote, it feels like another world. The Andaman Islands offer pristine beaches, crystal-clear waters, and an unspoilt charm that’s hard to find elsewhere. Teams can dive with manta rays, trek through tropical jungles, or soak up local culture with visits to indigenous communities. This is an incentive destination for those looking to truly unplug and experience something extraordinary.

MUST VISIT VENUE:

Taj Exotica Resort & Spa | Havelock Island | A hidden gem with luxury villas inspired by the indigenous Jarawa tribe’s sustainable living.

Barefoot at Havelock | Andaman Islands | Rustic luxury in the heart of nature, perfect for a digital detox with immersive island experiences.

JAPAN.

Tradition, but Make it Tomorrow

Few places balance the old and the new as beautifully as Japan, and with a rise in middle eastern pop culture popularity, it’s got an undeniable appeal for younger generations. And who could forget the 2020 Tokyo Summer Olympics, with waves of people flooding in to see the legacy that remains.

Japan’s got something for everyone, with Kyoto’s serene temples offer timeless tranquillity, while Tokyo dazzles with futuristic tech and Michelin-starred restaurant whichever way you step. Who wouldn’t want to explore the bamboo groves of Arashiyama or enjoy a traditional tea ceremony? It’s not just a trip—it’s a 101 in cultural masterpieces.

MUST VISIT VENUE:

Fairmont Tokyo | Tokyo | Opening in 2025, this is one we’re all waiting for – trip to this amazing Tokyo in 2026 is a must!

Four Seasons | Kyoto | Traditional Japanese design with modern luxury, located near a geisha community.

INCENTIVES DESTINATIONS

LUXURY MARRIES THE UNIQUE.

Luxury has evolved. It’s less about gold-plated everything and more about authenticity, cultural connection, and unique touches that make each trip special. Think boutique hotels that celebrate local heritage, all-inclusive resorts that don’t skimp on flair, and immersive stays where personalisation takes the crown.

FRENCH POLYNESIA.

More Than an Overwater Bungalow

French Polynesia is synonymous with luxury, but there’s a whole other side waiting to be discovered. Think outside of the Bora Bora box by opting for an adventure that blends untouched nature with cultural immersion.

Imagine snorkelling in the UNESCO-listed Fakarava Atoll, exploring vanilla plantations in Taha’a, or experiencing a private Polynesian feast under the stars.

MUST VISIT VENUE:

The Brando | Tetiaroa | An eco-luxury private island resort that redefines barefoot elegance while leading the way in sustainability

Conrad Bora Bora Nui | Bora Bora | A fresh take on paradise with elevated experiences, from helicopter rides to shark-feeding excursions.

CRUISES.

Smooth Sailing

Cruising is making waves as an incentive favourite. With cruises rising by 9% in popularity, they’re fast becoming the go-to for brands wanting a seamless way to explore multiple destinations in style. If your team need something fresh constantly at their fingertips, this is a win-win.

You could head down the Danube, stopping off for an espresso in Vienna and then sinking your teeth into a hearty Hungarian goulash in Budapest. No bags to unpack, no stress, just seamless exploration. Cruises are a great way to see multiple destinations whilst getting creative with your storytelling on-board!

MUST VISIT VENUE:

Ritz Carlton | Anywhere | Perfect for guests who want to fulfil the explorer within, whilst remaining in the pinnacle of luxury.

Four Seasons Yachts | Anywhere | Coming soon, you can explore vast oceans and delve into multiple destinations, whilst cruising in style.

Silversea cruises | Anywhere | Fancy a whole cruise takeover? This is the one, with over 350 suites on the larger ships.

INCENTIVES DESTINATIONS

SUSTAINABILITY CHIC.

Sustainability is no longer an afterthought; it’s central to travel planning. Properties are leaning into eco-conscious practices, including renewable energy, zero-waste initiatives, and localised sourcing.

With 23% of planners recognising sustainability as a long-term priority, destinations like Costa Rica and Scandinavia offer a blueprint for responsible travel.

SCANDINAVIA.

Green by Nature

Scandinavia’s eco-credentials are second to none. With dishes that centre around locally sourced, natural ingredients and opportunities to kayak through scenic fjords or simply soak up the Hygge vibes; this is going to be such a hotspot for brands who want to offer wellbeing retreats to refresh the mind. Think of it as human sustainability – Scandinavia offers a positive impact on the body, mind and the planet.

MUST VISIT VENUE:

Treehotel | Sweden | It really speaks for itself, offering everyone a different experience with the array of rooms to stay in – but all with the same green purpose at heart.

Hotel Riverton | Sweden | A city escape for the books! You can’t go wrong with gastronomical experiences and wellbeing on offer here.

 

COSTA RICA.

Pura Vida 🤝 High-End Eco

Costa Rica secures one of the top spots when it comes to sustainable tourism. I think most of us have volunteering at a sea turtle conservation on our bucket lists… And while we’re at it, why not add soaking in a hot volcano springs or zip-lining through dense rainforest canopies!

Think of it like the garden of Eden meets biodiversity, meets adventure – if you’re wanting to creating memories with meaning, we’ll sign you up!

Must-Visit Venue:

Toji Nature Retreat | Costa Rica | There’s no better way to reset your body and be at one with nature than by just spending a few days at this stunning resort.

INCENTIVES DESTINATIONS

THERE'S NO "CLICHÉ" IN EXPERIENCE.

What turns a trip into a memory?

Shared experiences that make people laugh, bond, and feel alive. The next set of destination highlight destinations rich in experiential moments, which will act as glue in bringing people together and leaving them with energy that motivates them beyond the incentive.

This year it’s all about going back to the drawing board, tapping up DMC connections and educational trips that reimagine your boring old agendas.

BOLIVIA.

Culinary Heaven

Bolivia is experiencing a culinary boom, with innovative chefs reimagining traditional Bolivian dishes. Teams can explore the city's vibrant markets, dine at avant-garde restaurants, and take in the breathtaking views from the world's highest capital city.

It’s a destination that offers a blend of urban excitement and cultural depth.

Must-Visit Venue:

Atix Hotel | La Paz | This five-star hotel offers panoramic views of the city and Andes, showcasing Bolivia’s rich culture through art and cuisine.

SOUTHEAST ASIA.

Culture and Charm

The Southeast is stepping into the spotlight for incentives, with Vietnam and Cambodia offering the kind of magic you didn’t know you needed. Awe-chasers will be wowed with the intricate temples of Angor Wat and inspired by the emerald waters of Halong Bay. Those who experience through their tastebuds, prepare to get blown away as local dishes, such as Phở and Amok Curry, dance rich umami flavours in your mouth. Cultural options for incentive trips, such as these, offer the best canvas for brand storytelling, with rich history to explore and digest.

Must-Visit Venue:

InterContinental Danang Sun Peninsula Resort | Vietnam | It’s rare that you find a beach resort that also offers next-level views of the mountains.

Banyan Tree Lang Co | Vietnam | This architectural brilliance would bring a sea of tranquillity to any incentive, with plenty of experiences to get stuck into.

Rosewood Luang Prabang | Laos | Located on a UNESCO world heritage site, this venue has a plethora of cultural immersions right on its doorstep!

INCENTIVES DESTINATIONS

LET'S CUT TO THE EXPLORING!

Incentive travel in 2025/26 is about rewriting the rules. Take risks, experiment with bold-and-new. Create experiences with heart, depth and pick out cultural traditions to help your brand tell a story that people want to hear.

Well, that’s our 10p-worth on what’s to come this year and next! Less talking, more adventure – where’s yours taking you?

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THE SCIENCE BEHIND HIGH FIVES. https://www.top-b.com/the-science-behind-high-fives/?utm_source=rss&utm_medium=rss&utm_campaign=the-science-behind-high-fives Fri, 17 Jan 2025 10:41:07 +0000 https://www.top-b.com/?p=1652 THE SCIENCE BEHIND HIGH FIVES. Let’s talk about high fives. They’re more than just a bit of fun; there’s real science behind them (and we’re not talking about looking at the other person’s elbow). We’ve witnessed their impact time and again in boosting internal engagement. After tuning into The High Performance Podcast with Mel Robbins…

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THE SCIENCE BEHIND HIGH FIVES.

TEAM WORK

Let’s talk about high fives. They’re more than just a bit of fun; there’s real science behind them (and we’re not talking about looking at the other person’s elbow). We’ve witnessed their impact time and again in boosting internal engagement.

After tuning into The High Performance Podcast with Mel Robbins last week, where they discuss ‘The High Five Habit’, we’re even more convinced that high fives are one of the simplest and most effective ways to build connection and positivity among teams.

THE DOPAMINE EFFECT

Did you know that raising your arm for a high five actually releases dopamine? This neurotransmitter is all about reward and motivation, which is why you feel that instant lift. It’s the same way we feel good after giving someone a hug or pat on the back.

One of Robbins’ key insights is that high fives can help forge positive mental pathways by linking a physical action with a positive thought. When we high five, we activate the brain’s prefrontal cortex, boosting resilience, confidence, and motivation. Every high five shared is a celebration of both individual contributions and collective achievements.

This is why we include ‘Facts, Figures and HIGH FIVES’ in our post-event reports—not just to toot our own horn, but to highlight those powerful, dopamine hits that keep teams motivated long after the event wraps up.

MAKING IT PERSONAL

A high five is all about acknowledging the individual. A high five feels personal, even at large recognition events where team efforts are celebrated. Robbins hits the nail on the head when she says: high fives send the message “I see you” rather than just “Good job.” It’s a straightforward, unspoken way to recognise someone’s presence and contribution, making it a fantastic tool for team interactions and events.

Off the back of that, here’s something to think about: high fives can outperform conventional forms of motivation. In one study comparing different types of encouragement, a group that received high fives completely outperformed those who were praised for traits or their efforts; it satisfies foundational emotional needs, especially when things get tough.

Don’t wait for the big wins to celebrate progress, harness high fives as a regular practice to fuel motivation. It’s those little boosts of encouragement that remind us we’re all in this together.

CREATING CONNECTIONS

Have you ever noticed how high fives are a staple in sports? There’s a solid reason behind it! Research reveals that successful MBA teams engage in high-fiving more frequently, and this practice significantly strengthens trust and team spirit. When we incorporate high fives into our events, we create an environment where a simple gesture can spark an instant sense of unity.

The act of touching hands literally connects us to the other person, fostering a team mentality that enhances collaboration and camaraderie.

SMALL BUT MIGHTY

So, while high fives might seem like small gestures, they carry immense weight in creating connections through shared recognition and positivity and its scientifically proven. Each high five brings real benefits in engagement, motivation, and team spirit, reminding us that sometimes the simplest gestures pack the biggest punch.

Want to hear about other ways in which events can boost audience’s endorphins and uplift you team’s performance? Why not give us a call?

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BROADENING YOUR HORIZONS. https://www.top-b.com/broadening-your-horizons/?utm_source=rss&utm_medium=rss&utm_campaign=broadening-your-horizons Fri, 10 Jan 2025 09:32:23 +0000 https://www.top-b.com/?p=1642 BROADENING YOUR HORIZONS. RECOGNISING THE NEW FACE OF REWARD & RECOGNITION. New year, fresh perspective, right? It’s time to rethink how we approach reward & recognition (R&R). The one-size-fits-all solutions of the past no longer cut it. Engaging your workforce year-round is now essential for promoting loyalty, advocacy, and driving results. Working closely with Debs…

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BROADENING YOUR HORIZONS.

RECOGNISING THE NEW FACE OF REWARD & RECOGNITION.

New year, fresh perspective, right? It’s time to rethink how we approach reward & recognition (R&R). The one-size-fits-all solutions of the past no longer cut it. Engaging your workforce year-round is now essential for promoting loyalty, advocacy, and driving results. Working closely with Debs Crosswell, Top Banana’s Client Relationship Director and SITE GB’s new President, we looked at how the MICE industry is broadening its horizons...

 

STARTING THE YEAR OFF WITH A BANG!

Setting the tone early is the first (and right) foot forward.

It’s all about kicking the year off on a high-energy, motivational note and making your strategy crystal clear from the get-go: from the energising kick-off to launching an incentive experience, crafting eye-catching creative comms or unveiling a shiny reward platform can drive motivation set the pace for the year.

How are you going to weave together your engagement strategy to cover all business functions and lifecycles?

  • Long-Term Strategy giving Short-Term the Boot: Quick fixes and one-hit wonders aren’t packing the same punch during incentive periods anymore. Any brand can send their employees away for a week, it’s thinking about the journey every step of the way, dealing with dips, and making the motivation last. All the good stuff that builds solid foundations for your programmes to turn to legacy experiences.
  • Destinations with a Difference: Move beyond the usual sun-and-sand getaways. Hidden gems and unique locations aligned with current social trends and generational preferences make a bigger impact. Here’s the thing... You can explore the word by unlocking your phone nowadays, with TikTok influencers offering up POV experiences. So, it’s all about keeping your finger on the pulse and education through DMC relationships, that give you the edge with experiences.
  • Short but Sweet: Impactful experiences don’t have to be weeklong. A couple of well-planned days or tangible gifts as part of your overall incentive strategy throughout the year can pack a punch.

INCLUSIVE DOESN'T MEAN MANDATORY.

Once-in-a-lifetime trips shouldn’t be a one-size-fits-all scenario. People value choice, and providing personalised options ensures everyone feels included. Offer options when it comes to destination choice – the more you include people in your reward strategy, they more invested they’ll be!

Here’s how to mix it up:

  • Inclusivity FTW: Offer rewards that work for introverts, extroverts, and everyone in between. Apps that let people choose their own experiences are game changers. It’s worth considering down-time into rewards, whether it be during an incentive trip or the opportunity to win a half day through hard work.
  • Equal Opportunities: Think spot prizes and goals tailored to different roles. Whether someone’s part-time or full-time, everyone should feel like they’re in with a chance to win big.
  • Flexibility > Forced Fun: For some, a whole company trip, with a packed agenda, may feel like an obligation rather than a reward. When opting for an inventive trip, bi-leisure (otherwise coined “bleisure”) agendas offer a two-pronged approach, leaving everyone feeling comfortable and fulfilled with their trips.

AVOIDING THE ANTI-CLIMAX.

One-off rewards can sometimes backfire, leaving employees wondering, “What’s next?” once it’s over. If you want them to stay focused and motivated, your R&R strategy needs to offer consistent engagement.

Continuous Rewards = Continuous Engagement. Implement “value-for-value” schemes where effort and reward are directly connected. Instead of saving everything for one grand event, spread out smaller, meaningful rewards. Using a staggered, in-app reward strategy keeps engagement high between larger incentives.

Gamification is a sure thing when it comes to keeping people engaged with your recognition efforts. Incorporating point systems, with leaderboards on your apps encourages healthy competition and transparency. Spot Prizes, where monthly opportunities for smaller wins, keep motivation steady while working towards a larger incentive.

Top B Tip: Consider the lifecycle of each reward: How long will it keep employees motivated? Plan for a continuous strategy that drip-feeds the dopamine and prevents post-incentive blues.

REWARD & RECOGNITION

CREATING A HOME FOR ENGAGEMENT.

Here’s a curveball: sometimes the emotional high of a trip sometimes gets tied to the destination instead of your brand. Oops. A central hub or app for your R&R strategy can serve as a tangible reminder of where the reward originated.

Oh, and the other thing that’s so good about R&R platforms? You get all the juicy engagement reports at the tip of your fingers! Gone are the days of gauging how people are feeling by scanning the office and “sensing the vibes”, recognition platforms are a game-changer for sharing monthly engagement scores, reward redemption and comparing departmental feedback scores: it’s ROI reporting heaven!

R&R strategies must evolve – and so must the platforms. Just because something worked once, it doesn’t mean it will have the same impact again. To keep your employees motivated, look beyond past successes and think outside the box to create FOMO and excitement for each new initiative. Whilst you’re at it, don’t just set your sights on this year, think about how you can be T-ing up your content for engaging years to come. Think video highlights, the FOMO factor, long term legacy, – all the good stuff that’ll have your team with a clear vision of securing the next reward!

TIME TO BROADEN YOUR HORIZONS.

The future of R&R isn’t about generic, “blueprint” solutions. It’s about crafting personalised, meaningful experiences that connect with everyone on your team. By offering inclusive flexibility, keeping engagement consistent, and always planning “what’s next,” you’ll keep your workforce loyal, motivated, and ready to smash their goals in 2025 and beyond.

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NIGHTMARE ON COMMS STREET. https://www.top-b.com/nightmare-on-comms-street/?utm_source=rss&utm_medium=rss&utm_campaign=nightmare-on-comms-street Thu, 31 Oct 2024 15:29:09 +0000 https://www.top-b.com/?p=1623 NIGHTMARE ON COMMS STREET. A TERRIFYING TALE OF EVENT FAILS (AND HOW TO AVOID THEM)... A TERRIFYING TALE OF EVENT FAILS (AND HOW TO AVOID THEM). In the dark, shadowy corners of internal comms lurk terrifying mishaps that can haunt even the most seasoned in-house professionals. These aren’t ghost stories; they’re real-life horrors that can…

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NIGHTMARE ON COMMS STREET.

A TERRIFYING TALE OF EVENT FAILS (AND HOW TO AVOID THEM)...

NIGHTMARE ON COMMS STREET
A TERRIFYING TALE OF EVENT FAILS (AND HOW TO AVOID THEM).
In the dark, shadowy corners of internal comms lurk terrifying mishaps that can haunt even the most seasoned in-house professionals. These aren’t ghost stories; they’re real-life horrors that can transform live events, virtual experiences, and campaigns into chaotic nightmares.

But be warned—this tale holds chilling twists and turns. Read on if you dare...

THE VANISHING VENUE

It was a cold, bitter October evening, and the office buzzed with excitement. The events team was ready for their big event—until the venue vanished into thin air. One moment, it was booked; the next, it was just a mere figment of their imagination. Every call went straight to voicemail, and panic spread like wildfire.

As the deadline loomed, dread settled in. The only option seemed to be a frantic search for a solution, deepening the chaos as time slipped away.

A VIRTUALLY QUIET PLACE

With no venue secured and anxiety heightened, the team pressed on, determined to make their (now virtual) event a success. The day arrived, and as the session began, an unsettling silence crept into the audience. They had logged in, but the atmosphere was devoid of engagement...

They tried everything—sharing insights, showcasing stats, even cracking a joke or two—but the chat remained still. “I can’t hear you!” one attendee finally messaged. Panic surged. They were failing to connect, and technology was letting them down, amplifying their spiralling chaos.

THE SILENCE OF THE APPLAUSE

After battling through the virtual void, the team anticipated recognition for their hard work. But when they reached the finish line, there was nothing. Not a reward in sight.

The team's spirits, already bruised from the event’s mishaps, plummeted further. It felt like a bad dream—an eerie fog of disappointment hung in the office as team members wandered like restless spirits, unsure if their contributions had even mattered.

THE CURSE OF THE COMMS PLAN

As Halloween approached, the team faced their biggest project yet—a full-scale strategic internal campaign. But as the launch date loomed, a chill ran through the office. Departments weren’t aligned, and teams didn’t know their roles.

On launch day, chaos erupted. Messages collided like bats in the night, and the project fell apart, consumed by an ominous air. Stakeholders still pushed for results, unaware of the mounting frustrations. Just as they thought things couldn’t get worse, an urgent email arrived: “Can we pivot the entire strategy?” Panic surged as unresolved issues pressed heavily upon them.

THE BITTER END

As the team braced for what seemed like a catastrophic end, they suddenly jolted awake. Thankfully it was all just a nightmare!

The reality? They had partnered with Top Banana from the get-go, who had been supporting behind the scenes all along, ensuring every collaborative decision had been locked in. The venue was secured, and communication flowed seamlessly. The virtual audience wasn’t just engaged—they were buzzing with excitement, sharing insights and participating in conversations. Recognition wasn’t just promised; it was celebrated, with the team basking in the glow of appreciation. The campaign had been delivered on time and with flair.

Top B’s expert partnership transformed potential disasters into success stories, empowering internal event teams to rise above challenges. With the weight of their fears lifted, the team felt ready to tackle whatever lay ahead, knowing they had the support of Top Banana in their corner.

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HOW TO SOLVE DELEGATE DROPOUTS AT EVENTS. https://www.top-b.com/how-to-solve-delegate-dropouts-at-events/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-solve-delegate-dropouts-at-events Tue, 17 Sep 2024 09:56:17 +0000 https://www.top-b.com/?p=1607 HOW TO SOLVE DELEGATE DROPOUTS AT EVENTS. Delegate dropouts are the silent saboteurs of events. You’ve invested time, money, and energy into planning an event. The last thing you want is a decent portion of your registrants failing to show up, or even accept the invite in the first place… This not only affects the…

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HOW TO SOLVE DELEGATE DROPOUTS AT EVENTS.

Delegate dropouts are the silent saboteurs of events.

You’ve invested time, money, and energy into planning an event. The last thing you want is a decent portion of your registrants failing to show up, or even accept the invite in the first place… This not only affects the energy and dynamics of your event but also a direct impact on your return on investment (ROI).

But why do delegates drop out, and more importantly, how can you prevent it?

Here are some pointers from us to tackle delegate dropouts head-on, ensuring that your event is engaging and well-attended:

THE SUSPENSE IS KILLING US!

The buzz surrounding your event should start well before the actual day. Pre-event comms plays a massive role in keeping delegates engaged and committed from the get-go. You can start with teaser videos, sneak previews, or even early access to the juicy content itself.

The goal is to create a sense of anticipation that makes delegates feel excited and eager to attend.

KNOWING YOUR AUDIENCE.

The backbone of a successful event starts with understanding who you’re talking to. Our InsideOut™ way of working gets down into the nitty-gritty, deeply profiling attendees to ensure that your event content, format, and messaging align with their needs and interests.

When your event resonates with your audience, dropout rates can decrease by as much as 30%. This requires more than a surface-level understanding, you need to get under the skin of their pain points, preferences, and motivations—creating an event that feels tailor-made with them in mind

EVENTS WITHOUT A SHELF LIFE.

If people are number one, the content should be number two. If your event feels like a re-run of previous years, there’s zero incentive for delegates to show up. Give them something new, don’t opt for expired content that will leave them unsatisfied.

Think outside the box, create the unexpected, with surprise elements weaving throughout. Break away from the usual formats and consider incorporating interactive sessions, dynamic speakers, or hands-on workshops or networking opportunities that challenge your audience and provide them with real value.

WORKING COLLABORATIVELY.

An internal and external event team set-up is the dream. Collaborating with internal event managers can significantly reduce delegate dropouts.

For us, it’s not about taking over—it’s about working as one to elevate the entire event experience. Studies show that events with strong collaboration between internal management teams see up to a 15% increase in attendee satisfaction, which directly correlates with lower dropout rates.

delegate dropouts

YOU ARE WELCOME.

Accessibility and the inclusivity of events is now one of the most important aspects to the success of an event. This means considering the needs of people with physical and hidden disabilities by providing accessible venues, offering sign language interpreters, captioning, and assistive technologies. Think about how you can reassure people when you send out invites that adjustments will be made to suit needs, so it doesn’t cause them any worry ahead of time or concern about attendance.

Additionally, flexible hours can help those with outside-of-work obligations, making it easier for them to participate. Offering a virtual attendance option is ideal for people who might struggle to make it.

THINK ABOUT IT.

Delegate dropouts shouldn’t be an inevitable part of events. By understanding your audience, building anticipation, elevating the event experience, and fostering collaboration, you can keep dropout rates low and engagement high.

With that being said, it’s not about how many people turn up, it’s about how many people remain engaged throughout! When you create an event that truly connects with your audience, you’ll not only see better attendance—you’ll see results that are worth measuring!

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RIGHT AUDIENCE = RIGHT OUTCOME https://www.top-b.com/right-audience-right-outcome/?utm_source=rss&utm_medium=rss&utm_campaign=right-audience-right-outcome Wed, 04 Sep 2024 14:07:32 +0000 https://www.top-b.com/?p=1598 RIGHT AUDIENCE = RIGHT OUTCOME ATTRACTING THE RIGHT AUDIENCE TO YOUR EVENT. The success of any event isn’t just about numbers; it’s about making sure the right people are there—whether they’re clients, consumers, employees, or investors. Attracting the right audience is key to creating an event that makes a lasting impact and achieves desired outcomes.…

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RIGHT AUDIENCE = RIGHT OUTCOME

ATTRACTING THE RIGHT AUDIENCE TO YOUR EVENT.

The success of any event isn’t just about numbers; it’s about making sure the right people are there—whether they’re clients, consumers, employees, or investors. Attracting the right audience is key to creating an event that makes a lasting impact and achieves desired outcomes.

right audience

NOT JUST A LIST OF NAMES.

It’s not just about filling a room; it’s about connecting with people who truly align with your goals, contribute to meaningful conversations, form valuable connections, and carry the event’s impact forward.

People are at the heart of our approach to creating experiences. Whether you’re engaging businesses (B2B), consumers (B2C), or employees (B2E), we begin by understanding your core message and the people you need to reach.

Audiences today have specific needs, and that’s why every event should start with a discovery workshop. In our InsideOut™ process, we identify the objective and, in turn, define who needs to be in the room. With multigenerational, diverse attendees, tailoring content that is inclusive and resonates with everyone is critical.

Post-event communication is equally as important. Some attendees need time to reflect and process the event's messages, and that follow-up could be the key to engagement.

FROM INVITE TO IMPACT.

The secret to a successful event lies in understanding that attracting the right audience begins long before the invites are sent. It starts with clear, people-oriented communication. In today’s world of personalisation, generic outreach just won’t cut it. This means storytelling that not only speaks to your audience but resonates with them on a personal level.

Gone are the days of paper invites. Now, digital invites and creative ways to engage attendees are essential. Whether it’s through personalised emails, an event app, or teasing content through social media. Every touchpoint must feel human and offer something of value to persuade people to attend. Remember, attracting the right audience is all about alignment—from the initial save-the-date to post-event communications.

THE ALLURE OF EXCLUSIVITY.

Exclusivity can bring your event to life. People are drawn to experiences that feel tailor-made for them. It’s not about creating barriers; it’s about making every attendee feel like they are part of something special.

Whether it’s for B2B networking, a B2C product launch, or a company summit, you’re signalling to your audience that this is a gathering of like-minded individuals. Create a space where their presence matters.

However, exclusivity goes beyond the invite—it’s about two-way investment. People value human connections and want to feel like they are more than just attendees. They are the custodians of your message, carrying it forward.

Sometimes, the desired outcome isn’t achieved in the room—it comes later when attendees reflect and share the event’s message with others.

right audience

TURNING ATTENDEES INTO ADVOCATES.

An event should be more than just a moment; it should be an experience that leaves a lasting impression. The most successful events are those that tell a story from start to finish, creating memorable moments that attendees want to share and revisit.

The rhythm of the event is essential. Attendees need clarity: where are we now, where are we going, and how do we get there?

Transparency and authenticity are key in keeping your audience engaged. As the saying goes, “Tell me, and I’ll forget. Show me, and I may remember. Involve me, and I’ll understand.” Events are not just about hosting people—they’re about involving them in a way that sticks with them long after they leave.

  • B2B: It’s about creating an experience that resonates with the business objectives of your corporate audience. Ensure that they see the value in attending and participating, which in turn can lead to deeper engagements and long-term business opportunities.
  • B2C: It’s about creating an experience that taps into what your consumers care about, making them feel seen and heard.
  • B2E: It’s about making sure your employees feel that they are a vital part of the conversation and the growth of your business.
  • Investors: It’s about showcasing the vision and opportunities that will inspire them to invest in your future.

FORGING A COMMUNITY.

So, as you plan your next event, think about who you want in the room and why they should want to be there. The right audience isn’t just a collection of names on a delegate list; it’s a community of engaged, like-minded individuals who see your event as an opportunity to connect, invest, and grow with your business.

And that is the true measure of a successful event.

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BREAKOUT OF THE CLONE ZONE https://www.top-b.com/breakout-of-the-clone-zone/?utm_source=rss&utm_medium=rss&utm_campaign=breakout-of-the-clone-zone Thu, 15 Aug 2024 16:13:08 +0000 https://www.top-b.com/?p=1578 BREAKOUT OF THE CLONE ZONE. It’s time to scrap the go-to greyscale and make your brand an OG for originality. Why blend in, when you could stand out? It’s plain to see that many businesses are opting for a more minimalistic, ‘beige’ approach to their brand, in the hopes of flying under the radar, and…

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BREAKOUT OF THE CLONE ZONE.

It’s time to scrap the go-to greyscale and make your brand an OG for originality. Why blend in, when you could stand out?

It’s plain to see that many businesses are opting for a more minimalistic, ‘beige’ approach to their brand, in the hopes of flying under the radar, and gaining some borrowed brand appeal. Something that feels familiar, like a pair of comfy old shoes, not exciting but does the job.

clone zone

THE MONOTONY MENACE.

But, in such a fast-paced visual world, isn’t blending in just boring and forgettable? Couldn’t a BOLDER approach give you the edge when it comes to brand loyalty?

The allure of timeless minimalism is undeniable, it’s certainly cleaner, and easier to implement, but what does it really say about you? Don’t let simplicity come at the cost of squashing what makes a brand truly distinctive.

The same can be said with the monotonous internal comms that brands often opt for as a default, forgetting that they need to connect people to brands from the InsideOut™.

Each day, employees wade through a deluge of internal and external messages that blur into one. From stale corporate lingo to cookie-cutter presentations, the workplace can feel saturated with sameness. Studies have shown that a staggering 61% of employees feel overwhelmed by the sheer volume of information that fails to grab their attention.

It's time that business leaders redirected their energy towards creating a brand that people don’t just see and hear but feel. Because when you feel something, it stays with you.

UNMASKING THE TRUE BRAND.

People buy from people-that well know sales tactic. As cliché as it is, the same applies with the people that spend their 9-5 with your brand. Just as consumers seek authenticity in their interactions, employees crave a genuine connection with the organisations they work for. Welcoming authenticity in communications means waving goodbye to the generic and making a B-line for the unique.

Comms is more than mere info dumping; it’s how you embody a brand’s voice, vision and values.

SOMETHING TO GO AT:

  1. Step one, priority one: People, people, people. Delve deep into the DNA of the people within, finding out what makes them excited. Then, find an authentic way to give it to them. Don’t just scatter-gun your messaging and hope that it sticks, fine tune it in a way that motivates—they’ll be embodying the brand in no time.
  2.  Visuals for the Win: It’s not just about what you say but how you say it. As we’ve cleared up, everyone’s inundated with comms, so you’ve got to stand out. Swap blah emails and written propaganda for visually booming graphics and videos.
  3. Go Maverick: Challenge the “done thing” and champion team members who unleash their inner disruptor. Unconventional thrives in environments where innovation is unheard of.
  4. Authentically Bold: Remain loyal to your brand’s essence while stretching creative boundaries. Being bold isn’t about being brash— it's about standing out authentically, balancing creativity with strategic intent to create a measurable result. Unsure on how to get the balance right, you’re in luck – we’ve covered it all here!
Brand DNA

IMPACT, MEET MEASUREMENTS.

Metrics matter. Keep an eye on engagement rates, feedback loops, and audience insights to gauge your audience’s pulse. Quantify the quality of your bold movements from mundane to magnetic. This is the stuff that shapes comms to come.

SIGNING OUT.

Your comms strategy isn’t just a megaphone; it’s about remaining reactive in a revolution of relevance. Pull together an internal brand experience that is felt deeply, engages effortlessly, and inspires relentlessly. Break out of the clone zone and steer towards creativity and individualism. Oh, and if you're still unsure how to get started, let's chat!

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25 YEARS BOLD. https://www.top-b.com/25-years-bold/?utm_source=rss&utm_medium=rss&utm_campaign=25-years-bold Mon, 05 Aug 2024 16:36:45 +0000 https://www.top-b.com/?p=1560 25 YEARS BOLD. Playing it safe in communications? That’s a one-way ticket to blending into the background. But when you’re bold and fearless, you spark emotion, excite with innovation and can build a vibrant, enviable culture. BOLD BEGINNINGS. "BOLD" was the backbone of our recent internal staff conference, marking our silver anniversary. It wasn’t just…

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25 YEARS BOLD.

Playing it safe in communications? That’s a one-way ticket to blending into the background. But when you’re bold and fearless, you spark emotion, excite with innovation and can build a vibrant, enviable culture.

BOLD BEGINNINGS.

"BOLD" was the backbone of our recent internal staff conference, marking our silver anniversary. It wasn’t just a get-together; it was a dive into what’s next. From our home garage start to becoming a top creative communications agency, we’ve always been about big moves and bold ideas - staying ahead is our thing.

Digital trends are reshaping how we connect, so we’re always on the hunt for fresh, engaging ways to keep in touch with our teams and clients. It’s about having each other’s backs, learning from experience, and celebrating every win.

“Our Top Banana Summer conference was a blast! The BOLD theme fit perfectly with MAD//FEST’s vibe. We had a great time-sharing new ideas and keeping ahead of the curve, inspiring brands with confidence, creativity, and a whole lot of fun!”

Debs - Client Relationships Director

DEBS
25 years bold conference

WHAT 'BOLD' MEANS TO US.

We’re on the cusp of rolling out our new mission, vision, and culture statement—hot off the press and bursting with boldness and innovation. Every department—creative, venues, events, incentives, film, campaigns, and content—is key to making this vision a reality.

Practicing what we preach and continuing to nurture our culture of honesty and openness, we’ll encourage our teams to take risks and think outside the box even more, into 2025 and beyond.

We’re also diving deeper under the skin into human behaviour and science. We know that experiences hit harder when they’re tuned to people’s thoughts and feelings. So, we’re turning up our storytelling, emotional connections, and immersive environments to create content that truly engages and inspires every single individual in our audiences.

We want our events to be felt as much as they’re seen.

JEMMA PEERS

“We’ve been creating engaging and distinctive content for the last 25 years; it’s been the core of who we are. How content is delivered and digested is going to dramatically change over the next 5 years, and we are right at the forefront of reimagining what this will look like.

 It’s not just about creating inclusive content. Whilst that is still absolutely critical, it goes deeper than that, it’s about using the insights from human behaviours to create content that connects with individuals in your audience, not just certain demographics, generations or groups of people. The team are creating new and bold ideas that takes personalised content to a whole new level.”

Jemma – Managing Director

BOLD VS. BRASH.

No guts, no glory, right? But being bold doesn’t mean being reckless. It’s about striking the perfect balance where creativity meets strategy, grabbing attention without sacrificing our brand’s integrity. In today’s rapid-fire market, where attention spans are shorter than ever, boldness is essential. Yet, it’s crucial to marry this with a deep understanding of our brand’s DNA. Aligning boldness with authenticity ensures our communications hit home, fostering meaningful engagement and loyalty.

“In order to be more BOLD, I feel like we should embrace risk taking. We shouldn’t shy away from trying unconventional ideas. The most unforgettable work and ideas often comes from taking risks and being experimental. We need to be standing out and making a memorable impression with our work for both us and for our clients.”

Emily - Art Director

THE INSIDE SCOOP.

Staying ahead in the events and communications industry means keeping a finger on the pulse of emerging trends. Here are a few we’re diving into:

  • Personalisation: Tailoring messages to individual preferences and behaviours is more important than ever. Personalised content boosts engagement and forges a deeper connection with the audience.
  • Immersive Experiential: We're already creating content that invites participation, from virtual reality to augmented reality. We’re keen to embrace anything that will elevate interactive events and hands-on experiences, captivating the audience and providing valuable insights.
  • Sustainability: With growing environmental awareness, sustainable practices in event planning and communications are becoming a priority. We’re committed to integrating green initiatives into our operations.
  • Data-Driven Decisions: Leveraging data analytics to guide our strategies ensures our bold moves are backed by insights, crafting messages that are both impactful and relevant.
  • Content is King: Brands with personality are the new influencers. Our strategy has always blended authenticity, storytelling, and humour to craft content that captivates and connects. When it comes to new ways of doing this, we’re all for embracing AI, but we know the magic happens when there’s a human touch. That’s why you need a comms partner who keeps it real and relatable.

“In a world where it’s becoming increasingly difficult to stand out, being BOLD is vital for both our industry presence and our client experiences. Clients are searching for new and innovative ways to engage audiences and it’s by being bold and thinking differently that we can truly add value and bring their brands to life.

Whether that’s challenging a client’s conference format or pushing their conventional communication methods, being bold can unlock previously unexplored benefits to our clients.”

Charlotte - Account Director

25 years bold conference
25th birthday

THE BOTTOM LINE (OR TWO).

Fortune favours the bold, especially in creative comms. As we step into our next 25 years, we’re all about pushing boundaries and embracing boldness in everything we do. By keeping up with trends and continuously innovating, we’ll make sure our communications not only stand out but leave a lasting impact.

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